types of membership names
Price often goes hand to hand. Will a user look at the name, understand the value, and want to pay you to join? Full, Individual Health Assessment and Coaching. Content is ' drip fed ' at regular intervals, keeping you coming back for more. A: If you want to create an info-product business, the question of whether to sell individual courses or create a membership site is important to ask yourself.Check out ourMembership vs. But, if youd like a crash course in price anchoring for membership sites, check out this podcast episode we recorded with Mike Morrison. If youreselling online membershipsthat contain different levels of access, then naming your tiers based on the amount of access is a logical plan. However, there is a disadvantage to this concept. When you create and name a membership level in MemberMouse, this data can be displayed anywhere on your site or in the email communications you send from MemberMouse. For this type of membership site, the levels differ by how the content is received. They can differ in: Price: ranging from least to most expensive Number of users: you can offer discounts for couples, families, groups, and corporate teams Payment schedule: monthly, annual, 2-year, or lifetime membership Easy as pie. Also, keep in mind that anything you want to give in each level must be appropriately reflected in the levels title and pricing. The distinction between naming your membership levels based on user access vs. content access is important enough for us to categorize it on its own. If you want to grab your audience's attention and skyrocket their interest in your offeryou need a kickass, conversion-focused sales page. Corporate Member 6. Membership levels, in simple terms, dictate what a consumer receives from your company. Collecting and managing testimonials can be tough -- especially as a busy business owner who's managing so many different parts of your business. Consider what mix of benefits are appropriate and meaningful for each level. As long as the person is paying, they dont have to cancel their subscription. Intuitive drag & drop editor for WordPress, Build Your Site, Increase Your Conversions. Or are you fine with reading it on your iPad? Or are they an afterthought that your prospects can essentially glaze over as they bounce from your sales page to go watch yet another cute cat compilation video on YouTube? This is a pretty good way to name your memberships, as each level defines its own value without undermining the others. If you havent noticed already,the rule of threeis a popular choice. For example, a basic membership may provide access to standard content, while premium memberships offer exclusive resources, advanced tutorials, and personalized support. Fast forward to minute marker 20:08 to hear Mike explain what price anchoring is and how you can use it. The fastest way to charge for access to your WordPress site. Take the Wall Street Journal, for instance: Here you can see that they have three distinct membership level names: Classic Print, All Access Digital, and Print & Digital. Another advantage of this structure is that its more enticing to members who dont want to commit to a club or service long-term. Are you signing up for Spotify just for yourself? Other examples of skill-based memberships include: You can also follow theTreehouse example, and offer one monthly membership price but give people a chance to choose the focus of their learning. Then, whittle the selection down to a top five. Another benefit of this arrangement is that it appeals to members who do not want to commit to a long-term club or service. . For example a yacht club may have membership levels such asJunior, Young Adult, Associate and Senior. Naturally, the names you choose for your membership levels will be determined by the number of tiers you plan to offer. And if you want to build a membership site that gives you total flexibility and customization power Get Thrive Suite and Start Building Your Dream Membership Site Today. This is one of the most popular membership level structures because its easy to understand. For example, a professional organization in the advertising field can offer plans based on their members demographics such as Agency, Freelancer, Vendor, Educator and Student. Gaia does a great job here of communicating the value of the annual plan and making its selection appealing to the user. In this membership site model, levels vary based on the method of content delivery. Associate Member 3. Originally from Chicago, Matt now resides in the Pacific Northwest with his wife and cat. You'll get follow-up emails about AccessAlly and new features. With your Thrive Suite subscription, you also have access to this game-changing plugin (at no additional charge). For example, you might have the following tiers for a school setting: Or forselling training to corporations, you might look at the following examples: You can achieve this type of bulk course enrollment for membership levels with a learning management system (what is an LMS?) Naming your membership levels based upon the type of access they give your members is one of the most common ways to name your membership levels especially in the world of online membership and subscription sites. You can use Microsoft Graph to perform the following group membership tasks: Add and remove members from an existing group. Nomenclature The class Color is an enumeration (or enum) The attributes Color.RED, Color.GREEN, etc., are enumeration members (or members) and are functionally constants. Membership name example: Crestview Condominium POA Member For some groups, such as HOAs, you're either a member or you're not. Membership Level Names Should Be Directed by Your Site Name To Name a Membership Level, Is It Important? No need to spendhourstrying to plan your sales. Do you already have your membership level names ready to go? You'll get follow-up emails about AccessAlly and new features. This intricate structure divides the enormous membership base into smaller, more manageable groups. Offering different products, incentives, and services to different categories of people is another efficient way to organize a membership club or business. Now select your best finds, trying to filter for words that reflect the small, medium, large concept you often see in tiers of membership. This works especially well for coaches who offer a combination of group coaching and one-on-one coaching. If you want to have a natural progression from your most affordable tier to your higher-paid tiers, you dont want to force people to cancel and sign up again. Or a Prepaid plan? The purpose of an HOA varies by association and should be detailed in your group's CC&Rs. Have you ever stopped to ask yourself what the actual definition of a membership level is? Best practices for naming membership tiers Examples of different naming conventions for membership levels Based on access to content and services Based on membership length Based on membership price Based on customer type Read time: 5 min Figuring out the right membership levels is a critical decision for your business. Whether you have an existing website, or need to build one from scratch, Thrive Suite's plugins can play a big role in improving the way you promote your sales offers, generate conversions, and capture leads. Having too many membership tiers will confuse your audience and cost you sales. Probably not. Your audience needs to be able to tell on your website, and the name can go a long way in getting members on board. If a potential member wants to get started with your free resources, they can. To help you get started, we put together this guide to five popular membership models. Your new members need to be able to identify which option is right for them based on the level name, but you will also be able to explain the value in your pricing boxes. The login page will open in a new tab. And to do that, you must present your products in a language customers understand. Quizzes are one of the most effective ways to gain key insights on your audience and provide them with personalized recommendations. And with Thrive Leads + Thrive Architect (both a part of Thrive Suite), you can build and embed an eye-catching popup in minutes. ), How to Back Up Your WordPress Website (The Best Way). When members are asked to invest their time and money into a club or other type of membership group, you need to make them feel recognized for their efforts even in the smallest of ways! . Opt out anytime. And, if your membership site supports automated billing, members wont have to think about when its time to pay. Every month, a fixed fee that's usually direct debited from a member's account. There are only two levels of membership in many highly successful membership sites. After you read this article, you'll have the information and inspiration you need to confidently name your own membership levels. However, its important to consider the price of your different membership levels because the name you choose for each tier needs to be in alignment. Because group membership is managed centrally, any changes to membership affect all services associated with the group. How you name your membership levels has a huge impact on the success of your membership site. Now, lets take a look at the 7 primary types of membership level names weve discovered in our work with thousands of membership site entrepreneurs as well as our research in the world of online subscriptions. Unlike tiered levels that are divided according to how much members are willing to pay, the payment term membership level is split by how OFTEN members are willing to pay. Its critical to concentrate on quality rather than quantity alone throughout this stage. The names you pick for your different membership levels will depend on how many tiers you plan to offer. This way of naming your membership levels might not seem obvious at first, but itll make perfect sense in just a second. You can also divide your tiers into groups based on the type of consumer or the sort of delivery. Easy setup 14 day money back guarantee Cancel at any time, 2023 MemberMouse, LLC Terms & Conditions | Privacy Policy, Please enter your account email and password to login. You can also use this opportunity to name your membership levels in a way that reinforces the benefits of your membership and communicates the desired outcome your content will help them achieve. Basic, Basic Plus, Donors Circle and Lifetime Member, It has to be on-brand with the membership club, and. Depending on the level of access they choose, customers may be able to access all or just some of your product features. If your membership site caters to different types of people, based on their roles, then naming your membership levels based on who they are for is a great way to go. You want to stand out, so your level names should reflect your services while also elevating you above the rest. With Paid Memberships Pro, you can easily update the level names by navigating to Memberships > Settings > Levels from the admin dashboard. Whew! What you want is for your site visitors to take one look at your membership sales page, and immediately know which of the different membership tiers is right for them. Do you only want the print newspaper? Thank you for the kind words. The three stripes they're referring to is, of course, in the Adidas logo, and highlighting their name brand name within their membership name in a simple, sleek design is an example of creative and appealing membership title. If youre evaluating, thinking about renaming, or still need to choose names for your membership levels, here are a few things to think about: Membership level names appear throughout your website and marketing materials, so its important to make sure they read well in different contexts. Let's dig in! Potential members are usually enticed by creativity. Thrive Leads, our lead-generation plugin, offers a large selection of fully customizable popup form templates you can use on your website. [2] Membership organizations typically rely on membership software to provide their services to their members. If you run a non-profit organization, you might think about membership a bit differently than most other site types. Original Member 2. 3. Contact Tech Support We found ourselves talking and elaborating on the importance of creative membership tier names before clarifying their membership levels. And if you're looking for more resources on how to grow a thriving membership or online course platform, check out these articles: Theres no excuse anymore get to naming! What Are Membership Levels? Because too many level options will drive consumers away, its more beneficial to give only a few levels. This is common for stock or investment sites, nationwide membership chapter sites, or online dating sites where the members interest is defined by their chosen membership level. With the right quiz, you can direct your audience to a specific membership tier that matches their budget, skill level, and/or interests. Community Plugin, Sell Any Type of OfferingDesign To Match Your VisionOffer Bulk Courses for TeamsAdd GamificationAdvanced Recurring Subscriptions, Online Learning QuizzesVideo CoursesLMS Reporting DashboardsSee all features , ActiveCampaignConvertKitKeapOntraportDripInfusionsoft (Keap Max Classic), The AccessAlly EcosystemCompare CRMsMembership Site DesignSee all integrations , AccessAlly 101 And if you have Thrive Suite, you won't need to spend $100+ onone quiz plugin. Definitely consider it if you have a wide variety of content that attracts different people to your membership. Are one of the annual plan and making its selection appealing types of membership names the user to cancel their subscription services... Of consumer or the sort of delivery especially well for coaches who offer a of! -- especially as a busy business owner who 's managing so many different parts of your business each! Who do not want to pay who do not want to commit to a club business! 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